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CNN Social Platform Rebranding
Provides visual guides to unify CNN's social media presence in a bold new direction.
Goal
Providing visual guides to unify CNN's social media presence in a bold new direction.
Standardizing and unifying the brand's visual consistency on social media presence across all platforms where CNN currently has the most presence.
Bold Statement
Capturing CNN's bold personality - Fearless journalism, asking hard questions, boots on the ground.
Extending the bold personality featuring the red color, bold typography, and emotive motion design.
CNN Verticals
Distinct colors & graphics
Assign distinct colors for each vertical to appeal to each group’s audience and signify the vertical’s content.
One-brand look and feel
Ensure verticals look and feel like CNN brand, and carry a consistent language across. Streamline guidelines and templates to ensure consistent visual treatments between the verticals and signify the CNN brand.
Showcase - CNN CORE
Visual Guides for Social
My role
Graphic Designer, unified the brand's visual consistency on selected CNN social media accounts: CNN politics, climate, travel, and style.
CNN politics
CNN climate
CNN travel
CNN style
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Year
2023
Client
CNN
Role
Graphic Designer